Property Investor Resources: Home Buyers Trends


October 2013, Copyright Granit Chartered Architects 2013. All rights reserved.

In the summer of 2013 we asked 200 Londoners what they really care about when shopping for a new home. This is what they told us…

The highlights of our findings can be found in this short presentation.

The complete questions and answers are as follows:

Question 1.

Which of the following is most appealing to you when buying a home?

Flexibility of Layout
Outdoor space
Separate living and kitchen spaces
Open plan living
Lots of storage
All of the above

24.5% told us outdoor space is the most important feature when looking for a home.
Gardens really can help you to sell a property.

Open plan living is not all it’s cracked up to be… only 18% of respondents told us they want open plan space. 22.5% of respondents want separate living spaces. This is slightly more important to females than males.

Question 2.

What are the most important features you look for when buying a home?

Location
Large room sizes
Modern design
Period features
Luxury kitchen and bathroom suite
None of the above

No surprise to find over 50% of respondents chose location as an important feature for a home. Are you targeting the right boroughs?

Followed by 22.5% who chose room sizes.
The second most influential feature.

Luxury kitchens and bathrooms are not so influential:
only 9.5% of respondents chose this feature as important.

Question 3.

Do you take energy efficiency into consideration when making a property purchase?

43.8% said yes, energy efficiency is a consideration. This number increasing to over 50% of females.
But a little over 56% said no or it’s not important.

Choose your sustainability investments carefully, they may just be eroding your margins.

Question 4.

Which of the following type of property is most appealing?

Period Conversion
New Build
Development Project

On average 46.6% prefer period conversion properties to 33% new builds.
With female respondents this rises to 50% preferring period conversions.

Question 5.

Are you of the following items important to you when buying a home?

Efficient heating system
Fitted appliances
Air conditioning
Alarm system
Built-in audio visual equipment
None of the above

Over one third (37.5%) chose an efficient heating system.
Only 5% get excited by built in audio-visual equipment. Good opportunity for cost cutting if you regularly incorporate high end AV.

Question 6.

Would knowing the typical energy bills help you to decide whether to buy a house or not?

Yes
No
Not applicable

On average 46.1% of respondents said no, but 41.9% of respondents said no, but 41.9% of females said yes.
It pays to know your target audience.

For more detailed analysis and to receive our full report please get in touch.

Survey Methodology. Conducted by Google Consumer Surveys, July 02 – July 15, 2013 and based on 200 online responses. Sample: General population filtered to 25-34 year olds 35-44 year olds, 45-54 year olds, 55+ year olds, London.